Berger participated in DAWN Lifestyle exhibition held at Lahore Expo center on 5th and 6th January, 2013. Renowned companies from FMCG, Home appliance, Fashion/Cosmetics Industry etc. participated in this exhibition. People from different walks of life attended this exhibition and participated in various activities (Dog shows, Food court and children activities) organized by Dawn group.
During this event Berger stall became center of attraction due to its location and activities. People in huge numbers visited the stall and participated in Berger stall activities. Berger carried out following activities at the event to attract the participants.
* Drawing Competition for children at Berger stall
* Giveaways and promotional material distribution at Berger stall
* Back Pack LED advertisement of Berger products in exhibition hall
* Live cricket match between Pakistan and India was shown on LCD placed at Berger stall
* Full page Berger advertisement in DAWN newspaper special supplement was published on 5th of January, 2012.